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Hidemasa.

Hidemasa.

A masterclass in what NOT to do.

Courtney Brandt's avatar
Courtney Brandt
Jul 05, 2022
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Weekly A to Z
Weekly A to Z
Hidemasa.
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Honestly, I debated whether or not to waste my time writing this, as I firmly believe Hidemasa won’t be open in the near future. However, for every glowing review I give, it is an actual delight to write about terrible experiences. I’ve given the below feedback to the PR team (as the restaurant certainly wasn’t bothered to hear what I had to say). Do I expect any changes? Not really.

Let us begin by saying the venue is impossible to find. Should you find yourself at Al Fattan Currency House — which I am strongly convinced is 100% cursed for F&B outlets — the restaurant has almost no signage (except a large picture of Chef Hidemasa tucked away on the first floor, but no actual directions). My friend and I have to go to two different security guards to finally find our destination.

Once outside, we discover the entrance to what appears to be a very small venue. Once inside, I’m not sure how to accurately describe this restaurant’s interior. The fit-out of the ‘dining room’ is dark and op…

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